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PERFORMANCE For over a decade, we've worked with innovators and management teams to build high-performing companies in several regions and in a wide range of industries. GROWTH We are a premier, principle and growth oriented, all-weather private investment group deploying capital in middle-market companies all over the world. MOTIVATION We build strong management and leadership teams surrounded by top talent that produce results all while fostering cultures that inspires and motivates people. FLEXIBILITY We take great pleasure in being excellent partners. Our flexible strategies, risk management insights, help build lasting organizations. PARTNERSHIPS We are determined to form long-term partnerships. Our simple and direct approach is to provide our companies with tailored capital. EXPERIENCE We use our extensive network of advisors and in-house investment team, along with flexible capital, to drive deal flows and deliver viable solutions.

Vision & Mission

For every company in our portfolio, we are their trusted partner on the journey to growth. And for each one of them–we want nothing less than long-term financial success! We work hard to be good stewards of our companies. Our management teams are a critical component of our strategy and we work to recruit the best talent in their fields. We are a workforce of excellent value, we focus on long term goals and believe that the decisions taken today should have an impact in the future. We believe in fostering an environment that encourages collaboration, openness and transparency. We go above and beyond. We are focused on continuous improvement, not only in our products but in the lives of our clients too. We go above and beyond. We are focused on continuous improvement, not only in our companies but in the communites in which we operate. We cultivate an environment that encourages creativity and innovation while equally requiring accountability.

  1. The Timali Group was founded

    In 2010, The Timali Group founded when Boubacar Diallo, Mohammed El-Tayeb and Aaron Mayfield started United Capital & Hughes Financial Group. Our initial investment journey started in two business that provided to small business in need of capital that wouldn’t otherwise qualify for traditional lending.

  2. Our first Acquisitions

    The Timali Group acquired and merged two eCommerce companies, All Things Good and Advanced Innovations. Those two companies operated in the eCommerce space. They each, separately owned and operated multiple brands and we were able to bring them together under 1 umbrella.

  3. We planted a Seed in Africa

    In 2014, we founded Seed54 Partners, a venture capital, private equity firm specifically designed to cater to the demand of the African Market. With the advancement in tech, affordability of connection devices (i.e. computers, mobile devices) Africa was poised to be the next big market.

  4. We crossed a milestone

    In 2016, The Timali Group surpassed 15 active companies acquired in our portfolio. Those companies ranged from service-oriented business to Fintechs, from brick and mortar to online marketplaces. We take great pride in the diversification of our portfolio.

  5. Capital Infusion

    In 2018, Seed54 received a private capital infusion and immediately started investing in a few startups. That private capital infusion allowed us to invest and position our companies for long-term, growth, sustainability and success.

  6. Post-Covid boom

    As we expand into the African market through Seed54 Partners. Already having a foothold on the continent allows us to take strategic positions and invest in companies that are poised to thrive and succeed in this post-Covid Africa.

Portfolio of Companies

Operational Focus

We are a group of professionals with functional expertise who collaborate closely with our management and leadership teams to create and implement more effective strategies, to achieve long-term success and growth.

Long-term Success

We have successfully founded, acquired, operated, and grown businesses and startups for nearly 10 years.

Growth

We focus strongly on sustainable growth by making long-term strategic decisions rather than making decisions based on a pre-determined exit timeline.

Capital

We do not seek funds from outside investors because we have allocated capital. This eliminates all outside influences, allowing us to focus on what is best for the organization in the long run.

Scale-up - ability

Because our goal is to 10x or more every one of our businesses, we do so by restructure the leadership, middle management ranks and infusing resources and capital as needed.

Flexibility

Since we have no outside investors to answer to, we can take a longer-term investment approach to implementing our “Invest and Build” strategy.

Investment Criteria

While every organization has its own uniqueness, our investment guidelines usually often include following

11
Current Sectors
5
Characteristics
2
Geography
10X
Potential Size
51%+
Equity

Our Core Values

We believe that values are important and that they guide our actions.

We work with integrity, prioritize our companies and stakeholders, make long-term decisions, treat each other respectfully and invest in an environment that encourages collaborative thinking. We believe that building trust leads to more successful businesses. We take the initiative to improve our organization with integrity and conviction.

We are a team that works together, pays attention to the details, and accomplishes wonderful things. Great Place to Work celebrates excellence with their top core value and are unencumbered by the way things have always been done. We try to achieve excellence and celebrate it, which is one of our core values.

The Timali Group is all about leadership, accountability, and innovation. We cultivate an environment where people are able to fail without fear, be accountable for their decisions and feel like their voice can be heard and create new things. We build great companies by empowering the leadership.

Some people are born to lead, while others gain the ability through hard work and determination. We have a strong belief that each person can be their best self if given an opportunity; We believe that our teams are the most important asset. Our difference-empowered work culture, trust and respect for one another instills passion in everything we do.

We believe in the strength of communities, both those we serve as well those who support us from within them. We’re a community that naturally inclined towards action and collaboration. We operate freely because it allows us to develop relationships, resolve issues or succeed as one big family!

INTEGRITY + -

We work with integrity, prioritize our companies and stakeholders, make long-term decisions, treat each other respectfully and invest in an environment that encourages collaborative thinking. We believe that building trust leads to more successful businesses. We take the initiative to improve our organization with integrity and conviction.

EXCELLENCE + -

We are a team that works together, pays attention to the details, and accomplishes wonderful things. Great Place to Work celebrates excellence with their top core value and are unencumbered by the way things have always been done. We try to achieve excellence and celebrate it, which is one of our core values.

LEADERSHIP + -

The Timali Group is all about leadership, accountability, and innovation. We cultivate an environment where people are able to fail without fear, be accountable for their decisions and feel like their voice can be heard and create new things. We build great companies by empowering the leadership.

PASSION + -

Some people are born to lead, while others gain the ability through hard work and determination. We have a strong belief that each person can be their best self if given an opportunity; We believe that our teams are the most important asset. Our difference-empowered work culture, trust and respect for one another instills passion in everything we do.

COMMUNITY + -

We believe in the strength of communities, both those we serve as well those who support us from within them. We’re a community that naturally inclined towards action and collaboration. We operate freely because it allows us to develop relationships, resolve issues or succeed as one big family!

Integrity + -

We do the right thing and operate in a transparent and accountable manner.

Excellence + -

We go above and beyond, incorporate strategic planning, and remain able to adapt to changing circumstances.

Leadership + -

We foster an environment that encourages leadership and growth while also requiring responsibility and accountability

Passion + -

We’re hungry, passionate, we enjoy solving complex problems and taking on new challenges. We are proud of our work and bring our best selves to every interaction. We aren’t afraid to make mistakes and are passionate and committed about our companies, our stakeholders and their success.

Community + -

We treat each other and our stakeholders with dignity and integrity. We believe in developing a positive environment to encourage cooperation, inclusiveness, and mutual trust.